We use different ways to raise awareness about rational medicine use and promoting an integrative approach to a healthy life.
- Campaigns: As first of our projects we have initiated a campaign I’M WISE or I use Medicines Wisely, in association with Centre for Social Initiative and Management (CSIM), one of our knowledge partners.
The current focus of I’M WISE campaign is on “Promoting rational use of antibiotics“.
WHO has mentioned: “No action today no cure tomorrow”.1World Health Day – 7 April 2011We are on the verge of entering a pre-antibiotic era. Are we ready for it? Can we take some action to help reduce the growing antibiotic resistance problem?
- Fun based educational classes for children: Prevention is better than cure. The fun based classes for kids has a main objective to raise awareness for hygiene and good healthy habits amongst them.
- Providing low cost generic medicines to the poor: We are in the process of collaborating with NGOs serving the urban poor and suppliers of low cost generic medicines.
- Promoting use of traditional medicines for acute and mild infections: We are in the process of working in a collaborative model with institutions working on traditional remedies to be able to create more awareness amongst the consumers and to provide solutions.
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